GODMODE
Play On. Power Up. Perform.
Project: New Beauty Brand Creation + Launch
Agency: CLOSER
Role: Copy Lead / Character + Story Development / Product Naming / Product Copy / Social Strategy / Scriptwriting / Storyboarding / On-Set Direction / Brand Guidelines
What: A new beauty has hatched, born at the intersection of gaming and youth culture. GODMODE is a first-of-its-kind beauty brand from CLOSER brand and co-founded by Chloë Grace Moretz and Rina Sawayama. Focused on emergent artistry, GODMODE goes beyond simply making innovative cosmetics. It builds new worlds of self-expression that cater to the ultimate experience: enhancing your main character energy. It’s cult. It’s cosmic. It’s curio. It’s collectible. It’s culture. GODMODE’s mythology runs deep, inspiring future collections and characters to align yourself with. From AR-powered packaging, ever-expanding lore, high-impact community activations, and social media transmissions, GODMODE is something different, something fresh, and something for gamers and beauty lovers alike to unlock their greatest selves IRL.
Chroma’s Ark has been found. Bow’s journey continues. What will she uncover? Stay tuned 🪐 #ActivateGODMODE
You cannot have light without dark. A cosmic connection to your shadow can spark creativity. Be brave and explore it. See what it unlocks. #ActivateGODMODE
