GU
Generation U
Project: Spring 2025 Campaign
Agency: CLOSER
Role: Copy Lead / Scriptwriting / On-Set Direction
What: The first-ever seasonal campaign, introducing GU to American audiences. A season where style isn’t about rules but about enjoying the freedom to be yourself, get creative with color, and try new silhouettes.
Team: Andreas Neophytou, Chief Creative Officer; Sean Thomas, Photographer; Creative Director, Liz Riccardi; Amita Starosielski, Executive Producer
The Summer of U
Project: Summer 2025 Campaign
Agency: CLOSER
Role: Copy Lead / Scriptwriting / On-Set Direction
What: A playful season of fashion freedom and stylish connections, shot on location in Cape Town, South Africa. It’s an invitation to escape the ordinary and make summer your playground for style self-discovery.
Team: Andreas Neophytou, Chief Creative Officer; Andrew Jacobs, Photographer; Creative Director, Liz Riccardi; Ross Hillier, DOP; Amita Starosielski, Executive Producer; Freelink, Production
