Nike

On AIR

Project: 2024 Olympics Ignition

Agency: CLOSER

Role: Copy Lead / Scriptwriting / On-Set Creative Direction / Social Strategy / On-Site Direction

What: A celebration of gravity-defying athletic prowess, design, and technology, welcoming all to a world powered by AIR ahead of the 2024 Summer Olympics. Held at the Palais Brongniart in Paris, the event featured monumental AI-enabled sculptures, wide-ranging interviews with Nike design teams and athletes, in-depth explorations of Nike AIR archives, immersive installations, a coffee table book, and a resounding manifesto focused on the future of winning when you’re on AIR.