Louis Vuitton x Nike

''Air Force 1'' by Virgil Abloh

Project: Global Omnichannel Campaign

Agency: CLOSER

Role: Copy Lead

What: A multimedia campaign celebrating a world in progress, in memory of Virgil Abloh’s final collaboration with Louis Vuitton and Nike—a dream sneaker collaboration the New York Times called “a museum piece made for the streets”. The campaign consisted of a full-scale pop-up exhibition in Greenpoint, Brooklyn, a new brand identity, NFT UX/UI integration, pop-up sculptures, global anamorphic billboards, and a digital hub experience on Louis Vuitton’s website. It, as WWD said, “[summarized] 'Virgil was here.' He was everywhere at the same time.”