Louis Vuitton x Yayoi Kusama

Voyage to Infinity

Project: Global Omnichannel Campaign

Agency: CLOSER

Role: Copy Lead / App + AR Creative / App + AR Copy / Scriptwriting / Storyboarding

What: A revelation of new realities for the second collaboration between Louis Vuitton and Yayoi Kusama. The innovation-led campaign consisted of anamorphic billboards, AR-powered activations, architectural sculptures, building projections, and an app that invited players to experience infinity through mini games, point collection, and rewards.