Ralph Lauren Fragrances
Journey to Holiday Wonder
Project: Holiday 2024 Campaign
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding
What: A hero holiday campaign taking you on a journey to discover different worlds inspired by different fragrances aboard the Ralph Express.
Team: Andreas Neophytou, Chief Creative Officer; Liz Riccardi, Art Director; Adam Aftanas, Head of Motion
Red Shift
Project: Polo Red Campaign
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding
What: An adrenaline-fueled product- and ingredient-focused campaign to coincide with the announcement of Lando Norris as the new face of Polo Red.
Team: Andreas Neophytou, Chief Creative Officer; Liz Riccardi, Art Director; Liz Bradley, Designer; Adam Aftanas, Head of Motion
Artful Deco
Project: Ralph’s Club Campaign
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding
What: A chicly cosmopolitan ingredient-focused campaign introducing the new Ralph’s Club eau de toilette.
Team: Andreas Neophytou, Chief Creative Officer; Liz Riccardi, Art Director; Liz Bradley, Designer; Adam Aftanas, Head of Motion
