Roots

Deep Roots Since 1973

Project: 50th Anniversary Campaign

Agency: CLOSER

Role: Copy Lead / On-Set Direction

What: A 360-degree campaign celebrating Roots’ 50th anniversary, from its humble Canadian beginnings to becoming a bona fide icon of timeless Canadian style for all. 

Team: Andreas Neophytou, Chief Creative Officer; Sean Thomas, Photographer; Liz Riccardi, Art Director; Prue Treweeke, Art Director; Jenny Friedberg, Producer