Victoria Beckham Beauty
Beauty in Motion
Project: Brand Launch
Agency: Spring Studios
Role: Copy Lead
What: Debut Victoria Beckham’s eponymous beauty brand. The ‘Beauty in Motion’ campaign highlights classic sophistication with dynamic romance—the perfect encapsulation of VB’s iconic style.
Team: Andreas Neophytou, Executive Creative Director; Sharif Hamza, Photographer; Wendy Rowe, MUA; Matthew Laskey, Executive Producer
I Want EyeWear
Project: EyeWear Product Launch
Agency: CLOSER
Role: Copy Lead / On-Set Creative Direction
What: Launch VBB’s wardrobe of ultra-creamy eye shadow sticks through a 360-degree campaign. Enter Victoria’s ‘VBB Studios’, where color cosmetics are treated as fashion essentials.
Team: Andreas Neophytou, Chief Creative Officer; Dan Jackson, Photographer; Soraya Zaman, BTS Photographer; Tonne Goodman, Stylist; Jimmy Paul, Hair; Mark Carasquillo, MUA; Rica Romain, Manicurist; Liz Riccardi, Art Director; Jenny Friedberg, Producer; Adam Aftanas, Head of Motion; Ben Fitzgerald, Film Editor; Emily Spiegelman, Color & Post
Suit Your Look
Project: BabyBlade Microfine Brow Pencil Launch
Agency: CLOSER
Role: Copy Lead / On-Set Creative Direction
What: Launch VBB’s brow artistry innovation, BabyBlade, through a 360-degree campaign. We return to ‘VBB Studios’ to showcase the brow pencils as powerful tools in sculpting your look with tailored precision.
Team: Andreas Neophytou, Chief Creative Officer; Dan Jackson, Liz Riccardi, Art Director; Jenny Friedberg, Producer; Adam Aftanas, Head of Motion; Ben Fitzgerald, Film Editor
