Laura Mercier

The Mercier Effect

Project: Brand Campaign

Agency: CLOSER

Role: Copy Lead / Scriptwriting / On-Set Direction + Interviews

What: A brand refresh redefining character and cool for the modern-day Laura Mercier woman, celebrating individual beauty and what makes you, you (with hero product integration, of course). 

Team: Andreas Neophytou, Chief Creative Officer; Nicolas Kantor, Photographer; Miloš Bogojević, Director; Julian Kapadia, DP; Brendan Dacey, BTS Photographer; Mike Gialloreto, BTS DP; Diane Kendal, MUA; Evanie Frausto, Hair; Alex Jordan Harrington, Stylist; Spencer Judge, Art Director; Bryan Vargas, Art Director; Marino Coates-Chitty, Producer; Alek Wek, Model; Cate Underwood, Model; Alana Felisberto, Model; Charlotte Rosemary Blickle, Model; Arah Cho, Model; Yacine Diop, Model