CHANEL
31 Le Rouge
Project: Lipstick Launch Event
Agency: CLOSER
Role: Copy Lead
What: A category-defining discovery experience held in Paris and Shanghai, inviting guests inside the crystalline architecture of CHANEL’s most exclusive lip line, 31 Le Rouge. Here, “L'esprit Cambon” is seen, felt, heard, and touched. It starts with a click. The rest is refracted luxury.
CHANEL Wonderland
Project: Holiday 2023 Anamorphic Billboard
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding
What: An invitation to unwrap a wonder-filled box with gifts that spark the moment and warm the season.