Playboy
Agency of Record
Project: Print to Digital Assets
Agency: Spring Studios
Role: Copy Lead / Film Treatments / Scriptwriting / Storyboarding / Social Strategy / Social Production
What: Spring Studios was Playboy’s agency of record, helping the legacy brand reposition itself for a new, more inclusive, pleasure-for-all world. Alongside brand strategy and campaign work, we collaborated with Playboy’s editorial arm to bring print content to digital, transforming long-form stories into interactive posts and creating original content on set.
Team: Art Director, Liz Riccardi
Does This Please You? social video component to Jeremy O. Harris’ Playboy Interview
School of Pop starring King Princess
Into the Fold: Geena Rocero
Into the Fold: Teela Laroux
The Untold Story of Apocalypse Now’s Playmate Scene
The 2019 Playboy Sex Survey
The Playboy Interview: Tarana Burke
Midsummer Night’s Dream
Project: Party Recap Video
Agency: Spring Studios
Role: Copy Lead / Film Treatment / Scriptwriting / Storyboarding / Music Sourcing
What: A recap of Playboy’s 2019 Midsummer Night’s Dream party, compiled from hours of footage and packaged as a Gaspar Noé-meets-Baz Luhrmann-inspired pleasure dream.
Team: Art Director, Liz Riccardi
The Playhouse
Project: Pop-Up Experience
Agency: Spring Studios
Role: Copy Lead / Social Strategy / Social Production / Film Treatments / Film Edits
What: An invitation to physically enter the pages of the new Playboy, where the mansion is gone and the entertaining rules of the past. First held in Los Angeles and then in New York City during Pride Month, The Playhouse was a chance to explore uninhibited creative expression and engage in thoughtful conversations with the defining minds of today.
Team: Kevin Hayden, Film Director; Setor Tsikudo, Photographer; Art Director, Liz Riccardi; Eshia Alvardo, Producer; Marina Hirschfeld, Producer
The Playhouse: Los Angeles Edition Recap
Dynamic Instagram Grid Experience
The Playhouse: New York City Edition VIP Night Recap