EVE LOM
Awaken Your Skin
Project: Product Launch
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding / On-Set Direction
What: An invitation to awaken your skin by way of EVE LOM’s new Renewal Treatment Oil.
Team: Alexandra Nataf, Photographer; Su Mustecaplioglu, Second Shooter; Jackie Bao, DP; Prue Treweeke, Art Director; Jenny Friedberg, Producer
A Love Letter to My Skin
Project: Brand Campaign
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding / Talent Interviews / On-Set Direction
What: A six-month brand campaign exploring how our skin—and the ways we care for it—help us feel more like ourselves. It positions skincare rituals as radical acts of love and self-mythologizing. Poignant, open, and vulnerable.
Team: Alexandra Nataf, Photographer; Su Mustecaplioglu, Second Shooter; Jackie Bao, DP; Prue Treweeke, Art Director; Jenny Friedberg, Producer
Youth in Bloom
Project: Product-Focused CGI Film
Agency: CLOSER
Role: Copy Lead / Scriptwriting / Storyboarding
What: A CGI film drenched in the everlasting golden glow of EVE LOM’s Time Retreat Daily Rejuvenating Cream, powered by the legendary wild indigo flower extract.
Team: Andreas Neophytou, Chief Creative Officer; Adam Aftanas, Head of Motion; Liz Bradley, Art Director